Target has officially become a fitness brand and it’s now a retailer of fitness equipment.
Target has introduced a new line of Nike shoes and shoes with “health and fitness” in their names.
The brand launched the new line with the aim of making the Nike shoes easier to find at Target stores.
“We are excited to launch this new line at Target and in our stores across Canada,” said Robyn Doolin, chief marketing officer for Target Canada.
“Target is known for offering quality, affordable fitness equipment, and the Nike line brings together the best of both worlds, with the goal of making fitness a convenient, affordable and convenient shopping experience.”
The new Nike sneakers have an extra-long rubber sole and Nike Flyknit upper.
They come in three colors, white, red and black.
Target said the new sneakers will sell for $30 to $35 on the online store.